December 23, 2025

Mercedes-Benz City in Dubai: the moment “branded residences” quietly became something bigger

Every few months, Dubai gives us a headline that sounds like it belongs in the future. This week’s is one of those: Binghatti and Mercedes-Benz have announced what they’re calling the world’s first Mercedes-Benz-branded city, a master planned, multi-tower district valued at AED 30 billion, planned on a 10 million sq ft site in Meydan, with an official launch date set for 14 January 2026....

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